Caketalk Blog

Dream Job Alert: We're Hiring a Marketing Coordinator!

Dec 19, 2017 2:36:12 PM

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We are hiring a full-time:Marketing Coordinator

Location: Toronto


The Marketing Coordinator will work closely with members of the marketing + sales teams to develop and execute fully integrated strategies that build brand awareness and drive sales. With an eye for fine detail, exceptional project management skills, and strong digital fluency, you will be responsible for bringing brand and product plans to life both online and at retail.

  • Contribute to new product launch briefs - research competitive product, identify and evaluate product characteristics, pricing, key differentiators – which will overlay marketing activation plans
  • Execute new product launch plans by market – build calendar, contribute to owned content (written, photo, video), product seeding, PR & social media support, brand partnerships, advertising plans, and retailer programs
  • Maintain master marketing calendar and ensure timelines are appropriately met
  • Support sales team with ongoing marketing requirements as needed
  • Execute new retailer launch plans
  • Prepare retailer setup documents based on core marketing messaging
  • Submit content for in-store and online retailer product assets (written, photo, video)
  • Contribute to the development of retailer presentations as required
  • Assist with in-store & OOH events
  • Manage digital marketing calendar, inclusive of site, email, landing pages, and blog content
  • Oversee digital merchandising of product portfolio, inclusive of product page and collection page content and organization
  • Build promotional email marketing using assets from creative team, and report on all results
  • Building, monitoring and update automated workflow emails to optimize sales conversion
  • Build all required landing pages for contact conversion activity
  • Write weekly blog posts and optimize for search

  • Respond to all queries and comments on Facebook, Instagram, and Twitter, with an objective to build engagement
  • Respond to all customer care queries and comments on Facebook Messenger and via contactus@ email, tracking any relevant information for operations
  • Maintain database of relevant publishers
  • Source opportunities to seed product with relevant content publishers
  • Provide affiliate marketing opportunities to relevant publishers
  • Maintain master PR database
  • Write press releases and work with creative team to ensure printing requirements are managed in a timely fashion
  • Assist with packing & distribution of press mailers and associated follow-up
  • Cultivate relationships with long and short lead media and influencers
  • Track press hits, curate and distribute in monthly recap reports
  • Maintain systematic filing of all features and press clippings

  • Provide reporting as required
  • Ensure that all marketing assets are tracked in an organized manner in digital filing systems
  • Other tasks that may be assigned on an as-needed basis

Cake Beauty is Canada’s most iconic independent beauty brand, delivering naturally luxe, cruelty-free confections for hair and body since 2003. A cult favourite of beauty junkies and editors alike, Cake Beauty hits the sweet spot under the Cake and Delectable brands at national and boutique retailers and e-tailers worldwide. 

To apply: send your resume and a cover letter explaining why you're the superstar, quick moving whiz of our dreams to: We will not review resumes that are sent without cover letter, and will be in touch only with candidates who are selected for interviews. We thank you for your time! 

Check out more on: cake beauty careers