Caketalk Blog

Dream Job Alert: We're Hiring a Junior Art Director

Dec 20, 2017 9:54:22 AM

Join Our Girl Gang

We are hiring a full-time: Junior Art Director

Location: Toronto

 

Reporting in to the President, you will be responsible for brand management, product development, digital design production and management, and original content creation across all relevant channels. You will work in collaboration with our product development, sales and marketing functions. Core responsibilities include but are not limited to:

BRAND
  • Understand Cake Dry Styling, Delectable, and Classic Cake brand position against competitors in the market to deliver increasing, brand-driven P&L performance
  • Oversee creative development across channels to build brand image and create motivating stimulus to get target to take action
  • Make recommendations on collaboration opportunities with like-brands

PRODUCT DEVELOPMENT
  • Conceptualize, design and execute all product labels and packaging
  • Liaise with Operations Manager to receive new product information and timelines
  • Communicate with suppliers to request quotes, dielines, drawdowns, samples, attend press approvals
  • Design and execute mock-up sample packaging to drive the development process

MARKETING DESIGN
  • Develop and execute design concepts for external marketing, PR & advertising initiatives including, but not limited to; digital, social, partnerships, affiliates, events, sponsorship, trade shows and experiential activations
  • Develop and execute retail merchandising & display units that communicate key messages to drive impulse purchase and support sales objectives
  • Build corporate and presentation collateral, inclusive of planogram renderings, PR materials, and day-to-day assets
  • Prepare and transfer all essential assets to retailer partners for usage on their digital platforms according to their digital requirements
  • Plan, style, execute photoshoots for product campaigns


DIGITAL MARKETING

  • Execute email marketing strategy in support of owned ecommerce and key retail partners
  • Create content for social advertising assets in support of owned ecommerce and key retail partners
  • Build digital collateral, inclusive of website assets, email marketing assets, and other assets required, following creative direction and brand guidelines
  • Build deep familiarity with Hubspot to optimize digital marketing execution
  • Ensure that all digital products (emails, landing pages, site assets) are accurately set up with appropriate alt tags, subjects, preview text, etc.
  • Activate weekly digital marketing plans, ensuring consistency across email assets, website assets, social assets, and on-site featured products

CONTENT CREATION
  • Create original photos, videos, Boomerangs, and other visual assets as required to support social and digital marketing content strategies
  • Create social advertising assets in multiple languages and formats
  • Oversee the visual content library, ensuring it is consistently updated and organized systematically with all available content for social advertising purposes

SKILLS REQUIRED
  • Adobe Creative Suite (must be proficient in Illustrator, Photoshop, Lightroom, Indesign, Premiere Pro)
  • Photography, editing and basic knowledge of studio lighting a must
  • Must be proficient in iPhone applications as related to social media
  • Video production skills a plus

Cake Beauty is Canada’s most iconic independent beauty brand, delivering naturally luxe, cruelty-free confections for hair and body since 2003. A cult favourite of beauty junkies and editors alike, Cake Beauty hits the sweet spot under the Cake and Delectable brands at national and boutique retailers and e-tailers worldwide. 

To apply: send your resume and a cover letter explaining why you're the superstar, quick moving creative of our dreams to: jobs@cakebeauty.com. We will not review resumes that are sent without cover letter, and will be in touch only with candidates who are selected for interviews. We thank you for your time! 

Check out more on: cake beauty careers