Let’s face it: at one point or another, we’ve all attempted bed head hair. While models on catwalks and billboard ads seem to rock this style so effortlessly, achieving this look in reality can result in a sticky mess of hairspray if not done carefully.
Enter, texturizing powder (sometimes referred to as mattifying powder, or volumizing powder); this high-impact styling aid creates crazy volume and heavy-duty texture in seconds. So, how does it work?
The secret lies within one key ingredient: silica. Not to be confused with silicone – the smoothing agent often used in serums and primers. Silica, which lies on the other end of the texture spectrum, is composed of an extremely rough particulate responsible for increasing friction between hair fibres. This allows for the hairs to stack vertically on top of each other, lifting flat hair like nobody’s business.
The stacking effect allows for a variety of results, depending on how you use it. Apply to your roots for instant lift, or flip your head upside down and puff along the underside for a gentler effect. Limp ponytail? Shoot a small amount into the ends and give it a quick scrunch for immediate oomph.
Sound convincing? Try The Hair Raiser Mighty Volumizing Powder. This revolutionary formula is alcohol-free and infused with power vitamin Biotin to build colossal volume, without the harsh chemicals.